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Site unseen? Firms may need to get more creative: making customers happy with web pages a key to successful marketing.

Publication: San Diego Business Journal
Publication Date: 03-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Site unseen? Firms may need to get more creative: making customers happy with web pages a key to successful marketing.(High-Tech)

Article Excerpt
While a real estate firm features virtual home tours on its Web site, a biotechnology company optimizes its site to draw interest from investors by describing its drug pipeline.

Marketing and Web design experts say there aren't many classes designed to address how businesses can better use their Web sites to boost business, so companies must be creative.

As a result, "They often look to see what their competitors are doing," said Dan Biggs, principal at Designed Internet Solutions.

Companies can spend between $500 and $500,000 to create a Web site, said...

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