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REMOVING MULTIMEDIA JCPenney to Launch New Private Intimate Apparel Brand: Ambrielle; Largest Private Brand Introduction in Company's History; Sensual Intimate Apparel for the Modern Lifestyle Woman.

Publication: Business Wire
Publication Date: 21-SEP-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
PLANO, Texas -- Reissuing release to remove multimedia.

The corrected release reads:

JCPENNEY TO LAUNCH NEW PRIVATE INTIMATE APPAREL BRAND: AMBRIELLE; LARGEST PRIVATE BRAND INTRODUCTION IN COMPANY'S HISTORY; SENSUAL INTIMATE APPAREL FOR THE MODERN LIFESTYLE WOMAN

Company to Roll-out Redesigned Lingerie Departments to All Stores in Spring 2007

J. C. Penney Company, Inc. (NYSE:JCP) will introduce a new private intimate apparel brand, Ambrielle, in the largest private brand launch in the Company's history. Ambrielle will be the centerpiece brand of JCPenney's redesigned lingerie departments, launching in JCPenney stores, catalogs and online on jcp.com in spring 2007.

Consistent with JCPenney's focus on offering merchandise...

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