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PMA data watch: Sizing up the scrapbook market.

Publication: Photo Marketing
Publication Date: 01-SEP-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: PMA data watch: Sizing up the scrapbook market.(Newsline)(Photo Marketing Association )(Brief article)

Article Excerpt
According to the latest survey from PMA Marketing Research, 12 percent of U.S. households, equaling 13.5 million households, completed scrapbook projects in 2005. Twenty-nine percent of U.S. households have started a scrapbook project, and 20 percent have completed one. Family proved to be a key theme for scrapbookers. Family...

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