Home | Business News | Browse by Publication | M | Marketing Week

Arla hands #5m Cravendale to W&K.(Arla Foods Ingredients A.m.b.a. (Skanderborgvej, Denmark) contracts with Wieden and Kennedy Inc)

Publication: Marketing Week
Publication Date: 14-SEP-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Arla hands #5m Cravendale to W&K.(Arla Foods Ingredients A.m.b.a. (Skanderborgvej, Denmark) contracts with Wieden and Kennedy Inc)(Brief article)

Article Excerpt
Arla Foods has moved its #5m account for Cravendale milk into Wieden & Kennedy from DDB London. The move comes just weeks after it appointed W&K to handle the #15m Lurpak butter account.

The milk brand was not part of the initial, eight-month-long review, which began after the departure...



More articles from Marketing Week
So Good appoints Jam to #4m soya brand-building task.(So Good Internat..., September 14, 2006
DDB London wins #5m pitch for FT account.(Financial Times Ltd contract..., September 14, 2006
Isobel scoops #1m creative work for NHM.(Natural History Museum contra..., September 14, 2006
Analysis: ISP calls on Mishon to promote sales promotions.(Institute o..., September 14, 2006
Kiss marketing director defects to GCap Media rival Capital Radio.(app..., September 14, 2006

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.