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New quick-glance guide spells out member benefits.(MARKETING edge)(marketing network)

Publication: ABA Bank Marketing
Publication Date: 01-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Are you aware of all the member benefits offered by the Marketing Network? The newly developed Product and Resource "Quick Glance" Guide is designed to help you navigate the tools to advance your career, develop talent and improve company performance.

Now that the new year is here, it's a...

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...good time to take inventory of what the Marketing Network offers to you and your staff. Developed with the bank marketer in mind, the products and resources are designed to assist members with their marketing challenges and career-development interests. The products and services are grouped into three categories:

Once you articulate your needs, you can reference the "Quick Glance" Guide to rapidly identify the solutions offered through the Marketing Network.

The products and services avail able under each need are explained in greater detail on the next page. During the upcoming year, The Marketing Edge will highlight one of these products or services in each issue.

Obtaining "Industry Expert" Status

* American Institute of Bankers (AIB) Marketing Diploma: This...

NOTE: All illustrations and photos have been removed from this article.

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