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Article Excerpt
GM demands partners offer better integration
[detroit] General Motors CEO Rick Wagoner is calling together the top executives of 25 top media companies Sept. 14 in New York to request better integration of GM advertising in broadcast and print media with new digital technologies, Automotive News reports today. Among those invited to the so-called GM Media Partner Summit are Time Warner, Viacom, NBC Universal, Walt Disney Co., Google, Yahoo, Hearst Corp. and Primedia. The goal is to ensure that "none of our key media partners views us as the old GM,'' said Dennis Donlin, CEO General Motors Planworks. Joining Wagoner at the meeting will be Mark LaNeve, GM North...
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