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MasterCard issuers can now customize their cardholder benefits packages.(New Products)(Brief article)

Publication: ABA Bank Marketing
Publication Date: 01-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Banks now have a way to differentiate their credit card offerings through MasterCard. Under a new program introduced in the autumn, bank issuers can offer seven different bundles of benefits in connection with Gold and Platinum credit and debit cards with credit lines or total relationship of...

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