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The profit decile report: an eye-opener.(Database Marketing)

Publication: ABA Bank Marketing
Publication Date: 01-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
There are dozens of reports within a CRM that contain some aspect of profitability, but the most eye-opening report for us is the profit decile report. This report can communicate more to your senior management and your board than any other CRM report. The reason this report is so important...

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...is that it can show: (1) Who your most profitable (and least profitable) customers are; and, (2) Why they are profitable or unprofitable.

If you were to ask your bank's leadership what they thought about the profitability...

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