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Rate fear sells helocs.(Letter Doctor)(Letter to the editor)

Publication: ABA Bank Marketing
Publication Date: 01-JAN-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Wells Fargo uses the fear of rising rates to introduce a new equity product that combines a fixed rate "draw period" with a traditional equity line. Here are my comments about the letter:

(1) Graphic: The four-color photo is a good eye-catcher and will help draw the reader into...

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