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Bridging the cultural divide: a Western PR consultant working in an Eastern country balances often contradictory traditions.

Publication: Communication World
Publication Date: 01-SEP-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Bridging the cultural divide: a Western PR consultant working in an Eastern country balances often contradictory traditions.(personality)(Bronwen Evans of Baldwin Boyle Group)(Interview)

Article Excerpt
In this issue we hear from Bronwen Evans, a senior consultant with the Baldwin Boyle Group's Bangkok, Thailand, office.

What historical figure do you most identify with and why?

Richard Wilhelm, who introduced Chinese philosophy to the West with his German translation of the I Ching, or Book of Changes. He had a deep understanding of both Western and Eastern ways of thinking, and I identify with this because I am a Western PR consultant in Thailand working for Thai companies. Straddling two very different cultures is certainly not easy; and Wilhelm is an example of a sensitive genius who became overwhelmed by this conflict.

Which...

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