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Mapping an effective change programme.

Publication: Chartered Management Institute: Checklists: Marketing Strategy
Publication Date: 01-JUN-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Mapping an effective change programme.(Checklist 038)

Article Excerpt
Introduction

This checklist provides an introduction for anyone planning to implement change within the organisation. It covers any type of change programme, and aims to support the planning process by covering the basic building blocks of change.

Change is often considered to be an integral part of the management agenda, whether driven by external forces such as economic or market trends, or internal forces, such as those accompanying a total quality management programme. The pace of change may vary and be to some extent controllable within organisations, but the extent of change in the outside world is a factor which organisations need to monitor, and often respond internally.

Change is sometimes described in terms of a consequence of the interaction between equipment (technology), processes (working procedures), organisation structure and people. A change to one of these four elements will inevitably lead to changes to the others, because the organisation is a linked, evolving system.

National Occupational Standards for Management and Leadership

This checklist has relevance to the following standards: C: Facilitating change, units 4, 5

Definition

Managing change involves accomplishing a transition from A to B and seeking to handle the problems which arise in getting there.

The Concise Oxford Dictionary defines change as "making or becoming different". While this is vague, most management dictionaries do not attempt to produce a more precise definition.

Action checklist

1. Think the change through

Read a book to give you some help with the issues involved in tackling change management. For example, John Kotter's A Force for Change or Rosabeth Moss Kanter's The Change Masters. Reading a...

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