...and sustain success in the marketplace.

This checklist focuses on processes, steps and techniques for managing creativity in others, rather than on developing personal creativity.

For example:

Manager A is a highly creative individual who assails his/her team with ideas to the point where they cannot keep up with the flow.

Manager B has few creative ideas but is highly effective at listening, encouraging and helping staff to come up with ideas that can then be put to the test.

This checklist is concerned mainly with Manager B.

National Occupational Standards for Management and Leadership

This checklist has relevance for the following standards

B: Providing direction, unit 6

C: facilitating change, units 1,2,3

Definition

The terms creativity and innovation are often used interchangeably. However, making a clear distinction between the two helps to understand what each means so that they can be managed better.

Creativity has been described as the organisation of thoughts in a way that leads to different understandings of a situation. Innovation is more often associated with the development of a new product or service. They are different but they fit together--creativity is the process of generating new ideas, while innovation relates more to the process of implementing new ideas for the benefit of the organisation.

Action checklist

1. Identify potential sources of ideas, or stimuli to creativity

Research...

NOTE: All illustrations and photos have been removed from this article.




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