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...by multitudes of users--not just by few celebrities or by management. Information is the lifeblood of science and medicine; a similar revolution in medical communication could be worth billions of dollar a year by making all of medical research and medical practice more effective--while saving thousands of lives, and improving the everyday health of millions.
Medicine has its own needs and must find its own way, not simply follow what works elsewhere. A key difference is that medicine and science rate information based on the authority of expert peer review, while many successful Web sites use other forms of popularity for their ratings.
But imagine a world where individuals could choose among many different flavors and philosophies of expert review, and mix or change these "views" of the universe of available information at any time. Also, informal recommendations by many different experts, public figures, organizations, and others could help everyone manage information overload, by combining expert and popular referrals to help people find what they most want or need, and what others in their situation have found most helpful.
These reviews and recommendations could help individuals navigate an AIDS conference--or recent scientific or medical publications--or the entire body of information published on the Web as it relates to a particular medical need. Important work even by unknown authors could be widely recognized immediately, if it is accurate and uniquely useful.
Our next issue will propose such designs for medicine. Here we look at sites that already work very well online in other fields, to see what can be learned from...
NOTE: All illustrations and photos
have been removed from this article.
More articles from AIDS Treatment News
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