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Mangotree wins South African cider business.

Publication: Marketing Week
Publication Date: 31-AUG-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Mangotree wins South African cider business.(Mangotree Marketing)(Distell)(Brief article)

Article Excerpt
Distell, the South African drinks company, has appointed Mangotree Marketing to create the first UK advertising for its Savanna premium cider brand.

A cinema campaign is set to break before Christmas, using a localised version of the brand's current South African advertising strategy, which uses the strapline "Dry but...

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