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Brand impact on purchases by South Africa youth.

Publication: Market Africa Mid-East
Publication Date: 01-AUG-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The youth market segment in South Africa (16 to 24 year-olds) totals 12.4-million individuals. Of that total, 39 percent live in urban areas and 61 percent are rural residents. Those already married and living with a spouse are 7 percent of the total, and 19 percent have children of their own. Most, 76 percent, still live with their parents.

The...

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