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Adidas and Disney join mobile pay-per-click ad network.(Walt Disney Pictures and Television, adidas-Salomon AG and Eurostar (U.K.) Ltd. contracts with Admob)

Publication: New Media Age
Publication Date: 17-AUG-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Adidas and Disney join mobile pay-per-click ad network.(Walt Disney Pictures and Television, adidas-Salomon AG and Eurostar (U.K.) Ltd. contracts with Admob)(Brief article)

Article Excerpt
Mobile pay-per-click ad network Admob has signed Disney, Adidas and Eurostar as its first big brand clients.

The firms are using Admob's network of WAP site publishers to drive users to their off-portal WAP sites.

This highlights an increasing trend for brands to use mobile advertising to build audiences...

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