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Kaiser going consumer-driven; Largest HMO gearing up for HSAs, expansion.

Publication: Modern Healthcare
Publication Date: 14-AUG-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Laura B. Benko

Industry stalwart Kaiser Permanente is gearing up for what it hopes will be a new chapter of membership growth even as it works to keep a read on rising costs and close the book on its troubled foray into kidney transplantation.

Over the past 18 months, Oakland, Calif.-based Kaiser has attracted almost a half-million new members, propelling its nationwide enrollment to an eight-year high of 8.6 million members as of June 30. And the company, already the nation's largest not-for-profit HMO, continues to spend heavily on new construction designed to accommodate what it believes could be the addition of up to 2 million members by 2014.

Kaiser is banking in large part on the success of a new suite of consumer-driven products, called Custom Care, which it has been slowly...

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