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The Evolution of Presidential Polling.

Publication: Presidential Studies Quarterly
Publication Date: 01-MAR-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The Evolution of Presidential Polling.(Book Review)

Article Excerpt
The Evolution of Presidential Polling. By Robert M. Eisinger. New York: Cambridge University Press, 2003. v, 218 pp.

In this excellent new book, Robert Eisinger insightfully examines the development of private public opinion polling by presidents (polls conducted specifically for the president) from the Hoover through the Clinton administrations. Noting that presidential interest in polls that began with Roosevelt grew in fits and starts to become an embedded part of the presidency, the book examines their uneven emergence as tools and the presidential motivation to employ them.

Eisinger's argument, which is well supported by archival and interview evidence, is that the rise of private presidential polls...

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