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...intelligence applications largely ignore it. When text becomes too voluminous to systematically read, but too valuable to ignore, a text-processing strategy becomes necessary. This is where search breaks down and where business intelligence has yet to deliver. Neither has proven effective for processing text in order to trigger, or systematically support, organizational responses.
Text analytics is filling the void by structuring unstructured text and applying analytics in lieu of rote review and reading. More importantly, text analytics is a...
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