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Blues go for-profit.

Publication: Modern Healthcare
Publication Date: 07-AUG-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Blue Cross and Blue Shield Association opened a proverbial Pandora's box 13 years ago when it allowed Blue Cross of California to become the first Blues plan to convert to for-profit status in an initial public offering.

The association gave the green light to for-profit conversions in 1993 primarily as a way to save its licensees from...

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