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The concept of natural beauty could be taking on a new meaning in the US mass market finds Laura Klepacki.

Publication: Cosmetics International
Publication Date: 28-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: The concept of natural beauty could be taking on a new meaning in the US mass market finds Laura Klepacki.(National Association of Chain Drug Stores)

Article Excerpt
At the National Association of Chain Drug Stores Marketplace conference held recently, the massive tradeshow floor was dotted with manufacturers offering beauty lines featuring skin care collections with an organic or natural ingredients positioning. Most were exhibiting for the first time--including Avalon Organics of Petaluma, California, Aromafloria of New York, Juice Beauty Inc. of San Francisco and Natura House of Torino, Italy.

Many of...

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