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...These days, new crop green companies has adopted the MLM business model to sell various types of environmentally friendly merchandise.
But while the marriage of multi-level marketing and environmentalism seems like an obvious fit--because distributors want to believe in the products they are selling to friends and family--consumers should beware that just because a company looks green does not mean it acts responsibly. Just as in other sectors, MLM companies run the gamut from reputable to fraudulent, and would-be distributors owe it to themselves to investigate whether any such company they are considering working with meets some basic criteria of legitimacy.
According to the U.S. Federal Trade Commission, the key difference between legitimate MLM companies and so-called "pyramid" scams is on what basis...
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