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Movie theaters begin to test the waters of 3-D.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 31-JUL-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Movie theaters begin to test the waters of 3-D.(Entertainment)(Theatergoers at Springfield's Cinemark 17 get a taste of the new digital technology)

Article Excerpt
Byline: Lewis Taylor The Register-Guard

More than 50 years after the film "Bwana Devil" promised a "lion in your lap," 3-D movies are back.

Just as the first wave of stereoscopic films were an attempt to make the movie theater experience new again, the latest set of 3-D comes at a time when theaters are still feeling the hangover of last year's box office slump and facing increasing competition from DVDs, video games and cable and satellite TV.

"I think 3-D is really a technology whose time has come," said Paul Dergarabedian, a Hollywood box office analyst and president of the industry group Exhibitor Relations. "The theatrical moviegoing experience has to distinguish itself more and more from the home theater experience. This is one way to do that."

In Springfield, theatergoers at Cinemark 17 have been getting a peek at the new technology. The theater recently installed a new 6,000-watt digital...

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