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Out of Site at AdAge.com.

Publication: Advertising Age
Publication Date: 31-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Out of Site at AdAge.com.(Website overview)(Brief article)

Article Excerpt
As seen on WSJ.com:

'Long Tail' takes a long shot, but does it score?

Unless you've been living under a rock, you've heard of Chris Anderson's "The Long Tail,'' just out in book form. The basic premise is that new technologies may one day allow millions of little niche...

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