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L'Oreal wins big as FDA OK's coveted ingredient; UVA-blocking Mexoryl could boost marketer in makeup, moisturizers.

Publication: Advertising Age
Publication Date: 31-JUL-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: L'Oreal wins big as FDA OK's coveted ingredient; UVA-blocking Mexoryl could boost marketer in makeup, moisturizers.(Food and Drug Administration)

Article Excerpt
Byline: JACK NEFF

L'oreal has won approval to bring to the U.S. a sought-after sunscreen technology that could give it a huge competitive edge in other categories, including makeup and moisturizers.

Sunscreen containing Mexoryl, an ingredient patented by L'Oreal and widely cited by dermatologists as highly effective in blocking UVA waves, is distributed over the counter in Europe by L'Oreal marketing partner LaRoche-Posay under the...

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