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Article Excerpt
BURBANK, Calif. -- Top European soccer clubs, FC Barcelona, Juventus FC, Manchester United and Paris Saint-Germain announced today the appointment of Warner Bros. Consumer Products (WBCP) as the clubs' Master Licensee for the United States, Canada, Mexico, Central America, Brazil and the rest of South America.
The popularity of soccer in the U.S. continues to soar. Greater access to outstanding soccer matches from around the globe, along with an unprecedented number of pre-season tours by leading European club teams has fueled the demand and the passion of millions of fans. For the first time ever, all sixty-four FIFA World Cup matches were broadcast live to millions of households. Several high-profile players including Ronaldinho, Rafael Marquez, Wayne Rooney, Cristiano Ronaldo and Pedro Pauleta play for these highly-regarded European soccer clubs and were some of the biggest names during the recent World Cup.
This new deal grants WBCP the rights to license, manufacture, distribute, promote and sell club-branded merchandise throughout the Americas. WBCP will utilize their creative licensing and merchandising expertise to develop a complete range of licensed products. The...
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