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Logo turns I: MTV's gay network gets set to blow out its first candle. Has the channel changed the game for queer visibility on TV? And can it stay afloat in a cutthroat cable universe?

Publication: The Advocate (The national gay & lesbian newsmagazine)
Publication Date: 04-JUL-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
As Logo approaches its one-year anniversary on June 30, it looks like MTV's gay and lesbian cable channel is getting some respect: At this year's presentation of new programming to advertisers in May in New York City, MTV parent company Viacom featured some highlights of shows from the channel that a year earlier warranted nary a mention, even though it was just over a month away from launch.

That's what happens when you nearly double your viewership, from 13 million to 20 million, over the first year and connect with such hit shows as the serialized drama Noah's Arc, the stand-up comedy program Wisecrack, and the documentary series Coming Out Stories. The channel also has more than 300 films and documentaries in its library, while also airing the newscast CBS News on Logo (and, of course, The Advocate Newsmagazine).

"This was the right idea at...

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