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BFS campaigns focus on separate brand identity.

Publication: Rubber & Plastics News
Publication Date: 24-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: BFS campaigns focus on separate brand identity.(Marketing)

Article Excerpt
Byline: Bruce Davis

Bridgestone/Firestone North American Tire has launched a marketing plan aimed at reinforcing separate brand images of its Bridgestone and Firestone truck and bus tire lines.

The effort includes separate ad campaigns in trucking and tire industry trade magazines and new Web sites for each brand.

BFS said it is responding in part to concerns from dealers and targeting...

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