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Virgin Mobile BITES back with cutting-edge entertainment service; Boredom-busting service with original content; New phones to include a "Virgin key" for fast and direct access to BITES; Launch of new customer magazine to complement BITES service.

Publication: M2 Presswire
Publication Date: 30-JUL-04 		Format: Online - approximately 1129 words
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-30 July 2004-VIRGIN MOBILE: Virgin Mobile BITES back with cutting-edge entertainment service; Boredom-busting service with original content; New phones to include a "Virgin key" for fast and direct access to BITES; Launch of new customer magazine to complement BITES service(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:08022004

Virgin Mobile today announced the launch of its radical new entertainment service, Virgin Mobile BITES, offering "Bite-sized boredom busters" to customers. BITES is fun, cheeky and irreverent; like a cross between a celebrity gossip magazine and an infotainment service on the phone.

It offers customers the chance to occupy bored moments with amusing little time wasters. This service has been created with content exclusively originated and published by Virgin Mobile, with its young fun loving customers in mind.

BITES is available for Virgin Mobile customers to experience on GPRS-enabled WAP phones and by text, absolutely free until January 31st 2005. The service is complemented by the launch of a monthly 28-page Virgin Mobile BITES customer entertainment magazine.

BITES is highly interactive, with quizzes,...

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