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Challenge Anakena: premium push in UK.

Publication: Grocer
Publication Date: 01-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Challenge Anakena: premium push in UK.(marketing management of Anakena)(United Kingdom)(Brief article)

Article Excerpt
Chilean winery Anakena has released its 2006 vintage Sauvignon Blanc into the UK off-trade, with an emphasis on targeting the independent retailer.

The winery expects the wine, priced between 4.99 [pounds sterling] and 5.49 [pounds sterling] a bottle, to be more popular than its 2005 vintage because this year...

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