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More banks 'chat' with customers; Contact via Web reversing trend toward automated services.

Publication: The Washington Times
Publication Date: 24-JUL-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: More banks 'chat' with customers; Contact via Web reversing trend toward automated services.(BUSINESS)

Article Excerpt
Byline: Tom Ramstack, THE WASHINGTON TIMES

A visit with bank customer-service representatives can be as close as the nearest Internet connection with the live chat sessions more financial institutions are offering consumers.

Customers can interact directly with bank employees for advice on how to apply for a loan, buy a house or shuffle their investments, just as if they were speaking face-to-face.

Online chat is the latest venture among banks to keep up with the competition by offering more services, according to industry analysts.

"An online chat is an innovative, but still efficient, way to achieve interaction with the customers," said Greg McBride, senior financial...

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