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Golley Slater wins launch campaign for 'Ebay rival'.

Publication: Marketing Week
Publication Date: 20-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Golley Slater wins launch campaign for 'Ebay rival'.(Cash Converters launches online auction site)(Brief article)

Article Excerpt
Cash Converters, the second-hand goods retailer and financial services

group, has appointed Golley Slater to launch an online auction site in direct competition with Ebay.

It hopes the new service will broaden the brand's appeal beyond the lower end of the socio-economic scale, its core UK market.

The Cardiff-based...

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