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Big & Rich to Live Their Adventure this Summer with Prilosec OTC.

Publication: PR Newswire
Publication Date: 31-MAY-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Partnership with Hot Country Duo Entertains, Educates Fans across the Country

CINCINNATI, May 31 /PRNewswire/ -- Prilosec OTC today announced a partnership with award-winning country music multi-platinum duo Big & Rich who have signed on as spokespersons for the brand. The partnership will consist of advertising, interactive, in-store promotions, as well as name and title sponsorship of Big & Rich's "Coming to Your City" summer tour, which kicks-off in June. In addition, the partnership will support the Prilosec OTC "Live Your Adventure" Sweepstakes that promises to take lucky fans on a one-of-a- kind Big & Rich adventure. Prilosec OTC is the number one selling over-the- counter heartburn medicine.(1) Prilosec OTC is used for 14 days for treating frequent heartburn (FHB), or heartburn that occurs two or more days a week. This summer...

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