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...and reptiles. More than 1.6 million tourists and locals visit NAIB each year explore re-created habitats and exhibits on topics both local and exotic. Often credited with helping to transform Baltimore's Inner Harbor from a blight-stricken port area into one of Maryland's most popular attractions, NAIB will celebrate its 25th anniversary in August.
www.aqua.org
BUSINESS CHALLENGE
NAIB has had a Web presence for just over a decade, but until 2002, Aqua.org operated without a formal information architecture or an internal means of supporting it. All content management-related tasks were outsourced, forcing the aquarium's content contributors-including PR and marketing representatives, sales personnel, and marine biologists--to communicate tweaks or new content to IT staff, who then forwarded the information to the service provider. Once changes were made, IT staff asked contributors, known internally as business owners, to review and approve the changes or request additional edits. "We have plenty of horror stories from the days of updating our Web content without a CMS," recalls CTO Hans Keller, describing a "constant back-and-forth process" that taxed financial and staff resources, as well as the patience of everyone involved. By 2001, NAIB's ten-person IT team had resolved that the site needed a new skeleton--one that would permit aquarium staff to take control of the site's content...
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