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...cumbersome, and most usability research suggests that users give up after 12 clicks or 30 seconds. Little wonder the industry is so excited about mobile search--thought by many to be silver-bullet solution that will allow companies to present content within an acceptable dick-distance and make that all-important sale.
This euphoria could be short-lived. An increasing number of content companies worry that mobile search schemes--like paid search, which showcases content from...
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