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Marketing campaign focuses on firm's personal touch: 'it's had a great impact,' chief exec says.

Publication: Mississippi Business Journal
Publication Date: 27-MAR-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
JACKSON -- Matching the right marketing campaign with the right client is the name of the game in advertising. With their "everyone has a story to tell" campaign, Kim Townsend Advertising and Pinnacle Trust have found a theme that is working well for the wealth management company.

The ads feature Pinnacle Trust clients telling personal experiences in their own words. President and CEO Stacey L. Wall says the effort is meeting their goals.

"It's had a great impact. We get calls about it till the time, and those featured in the ads say they get calls, too," he said. "It's generated more business and awareness. Our goals were to gain name recognition and create interest. We're positioning ourselves to take care of the...

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