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MTV introduces ads to mobile TV service following EA deal.

Publication: New Media Age
Publication Date: 18-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: MTV introduces ads to mobile TV service following EA deal.(MTV Networks Inc.)(Electronic Arts Inc. EA Games)(Brief article)

Article Excerpt
MTV is introducing advertising on its mobile TV service for the first time, following a deal with computer software giant EA Games.

Ads across MTV Mobile TV channels MTV Snax, MTV Trax, Paramount and Nickelodeon will promote EA Sports' new Xbox 360 game FIFA 06: Road to FIFA World...

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