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Microsoft addresses need for small business software.

Article Excerpt
The Microsoft Office Small Business Accounting 2006 (MOSBA) product launch in Redmond, Wash., in September featured all the Microsoft top executives--including Steve Ballmer, Doug Burgam and the big guy himself, Bill Gates.

The launch of MOSBA was first announced in May 2005, and uses existing Microsoft Office products, including Excel, Word and Outlook, to perform accounting and business management tasks. Bob Lewis is the senior marketing manager of Accountant Relations in the U.S. Small Business group assigned to the task of making accountants aware of the product, including giving it away at several accounting trade shows. We met up with Bob and his team in both cities, and traveled to Redmond twice to stay abreast of this development in small business accounting software.

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Bob described MOSBA as being, "... more than accounting. It's a business management product that works how the small business manager works." He referred to a four-year study of the daily movement of the small business manager by a team that included, of all groups, anthropologists. "We studied 1,000 small business managers and found several friction...

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