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Early tough choices worth it as firm sees success.

Publication: Mississippi Business Journal
Publication Date: 01-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Early tough choices worth it as firm sees success.(The Cirlot Agency)

Article Excerpt
FLOWOOD -- Liza Cirlot Looser turned a $78 tax refund check into a full-service marketing, public relations and corporate communications firm with more than $25 million in capitalized billings.

Known nationally as one of the top advertising agencies in the defense industry, boasting clients such as Northrop Grumman, Raytheon and Lockheed Martin, The Cirlot Agency celebrated a recent coup: helping Northrop Grumman and Lockheed Martin win one of the largest defense contracts ever awarded, $11 billion over a 20-year period.

But Looser could have grown the firm into an even larger, more prestigious company.

Early on, she decided not to do business with casinos, tobacco companies or alcohol companies, three behemoth...

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