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Investors attracted to taste of what Javo is pouring: Vista firm ready to turn a profit as its stock climbs.

Publication: San Diego Business Journal
Publication Date: 24-APR-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Investors attracted to taste of what Javo is pouring: Vista firm ready to turn a profit as its stock climbs.(Business Opportunities of Java)(Company overview)

Article Excerpt
Javo Beverage Co. isn't fighting the growing global domination of Starbucks Coffee.

Instead, the Vista-based company that reorganized about six years ago is perking along, riding on the growing taste for lattes and iced coffee drinks.

"We're putting people in the Starbucks business by making dispensing-based specialty coffees and iced lattes," said Chairman and Chief Executive Officer Cody Ashwell. "You see all those lines at Starbucks. Well, we're taking people out of those lines."

Javo doesn't directly compete with Seattle-based Starbucks. It produces coffee extracts and flavored syrups that are used by restaurant chains, major distributors and other food manufacturers to make other products.

About three years ago, the company signed an agreement to provide the coffee for Wolfgang Puck Gourmet Lattes, a bottled drink that does compete with Starbucks on the shelves of...

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