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Online advertising hits stride on Hispanic sites; Spanish-language ad revenue expected to grow 32% in 2006 as millions more Latinos turn to Web.

Publication: Advertising Age
Publication Date: 01-MAY-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Online advertising hits stride on Hispanic sites; Spanish-language ad revenue expected to grow 32% in 2006 as millions more Latinos turn to Web.(Multicultural)

Article Excerpt
Byline: LAUREL WENTZ

The hispanic online population and Hispanic Internet advertising are growing faster than the general market, and Hispanic portals and sites are just beginning to get into fast-growing areas like user-generated content, behavioral targeting and search.

Hispanic online ad spending is forecast to grow by 32% in 2006, compared to 25% in the general market, and the number of Hispanic Internet users will grow from 15.7 million last year to 16.7 million in 2006, and increase by 33% over the next five years, according to eMarketer's new Hispanic Youth Online report. EMarketer aggregates and analyzes e-business research from different sources.

Hispanics account for 14% of the U.S....

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