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Pontiac.

Publication: Advertising Age
Publication Date: 01-MAY-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Pontiac.(Point)(General Motors)

Article Excerpt
Byline: Dale Buss

"Revive Pontiac'' stayed on General Motors' to-do list for decades. Even as its other brands became nondescript and GM's market share tumbled, its executives always believed they could create excitement around Pontiac again, just as they had in the muscle-car era of the 1960s.

And now finally-even as GM itself continues to crumble-Pontiac is enjoying a genuine rebirth in its products, its marketing, its brand image and its showroom sizzle. Its Solstice two-seater is one of the hottest sellers

in the U.S. market. Pontiac has created buzz-building tie-ins with hip properties ranging from Oprah to Google. And surveys show the brand is appearing on more young consumers' shopping lists.

"It hasn't been the coolest thing to have a Pontiac in your driveway for a while,'' admits Mark-Hans Richer,...

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