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CHANGE AGENTS; How three marketing chiefs breathed new life into products, processes and brands.

Publication: Advertising Age
Publication Date: 01-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: CHANGE AGENTS; How three marketing chiefs breathed new life into products, processes and brands.(Point)(Brief article)

Article Excerpt
Can a brand reinvent itself, send a new message, target...

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