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Quotes.

Publication: Advertising Age
Publication Date: 01-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Quotes.(Point)(Brief article)

Article Excerpt
"It's all brand management. I studied how things get done and what needed to be done. Whether it's soup or detergent or apparel, how a woman chooses or uses a product and how that product evolves to suit the consumer are pretty much the same. Since 1949, Tide has...

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