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In lieu of 'Lucy,' Yahoo launches Tech; Provides model for future content plays; lines up Verizon, H-P.

Publication: Advertising Age
Publication Date: 01-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: In lieu of 'Lucy,' Yahoo launches Tech; Provides model for future content plays; lines up Verizon, H-P.(News)

Article Excerpt
Byline: ABBEY KLAASSEN

Just two months after Yahoo media and entertainment chief Lloyd Braun abandoned his grandiose quest to bring an "I Love Lucy'' moment to the Web, Yahoo is unveiling its first media product under the new content model, a formula of licensed-plus-user-generated-plus-original content.

Yahoo Tech, when it goes live today, will be the media group's first major launch in five years since it re-branded Launch as Yahoo Music, and will serve as a model for content plays going forward. Tech is a consumer site focused on helping users figure out how to buy and use consumer electronics and software in their lives....

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