Home | Business News | Browse by Publication | T | Tire Business

BFS to define its brands.

Publication: Tire Business
Publication Date: 08-MAY-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: BFS to define its brands.(News)

Article Excerpt
Byline: Bruce Davis

Bridgestone/Firestone North American Tire, responding in part to concerns from its dealers, plans to go all out this year to reinforce the separate brand images of its Bridgestone and Firestone truck and bus tire lines.

The effort, unveiled at the company's recent Bizcon10 commercial dealers meeting in Washington, includes separate ad campaigns in trucking and tire industry trade magazines and new Web sites for each brand.

In short, BFS is targeting the Bridgestone brand at national fleet accounts and the Firestone brand at independent truckers and regional fleets.

The decision to make more distinction between the brands came after management realized the "lines of buyer...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Tire Business
Tire brand definitions.(Special Report), May 08, 2006
Vredestein upgrades logo, launches HP tire lines.(Special Report), May 08, 2006
BFS looks at shutting Oklahoma City facility; A tale of two tire plant..., May 08, 2006
Second-tier status? A look at 4 house brands.(Special Report), May 08, 2006
Michelin sales up, but more tire price increases possible.(News), May 08, 2006

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.