...when was an interesting new trend. Now it's a phenomenon. I spend more Web time reading "nonprofessional" material than I do reading pro content, and I'm not the only one. It's a considerable change from traditional media, where the sheer cost of publication and distribution limit most of the field to the pros. I'm not sure it's the kind of change people expected.

Rich media is one of this issue's themes, and rich media may be where you, as...

NOTE: All illustrations and photos have been removed from this article.



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