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Article Excerpt Got your attention? The title of this article is a phrase sometimes directed at me by some of my associates, especially when I'm pitching a new idea that seems so far fetched that it appears to be out of the realm of possibility. In our part of the country this saying generally means that you should be committed to an institution that deals with folks possessing crazy ideas.
My response to such a pronouncement is, "I am committed." That is, I am committed to the cooperative principles and for that reason, some of those crazy ideas about members, directors, community and employees turn out to be worthwhile projects that benefit at least one, and many times all of those groups. What is the key to success? I believe it is good, consistent communication--internal and external.
Employee Development Yields Benefits for All
I believe success begins with strong employee communication and development initiatives. Like many cooperatives with offices located in rural communities, Adams-Columbia Electric Cooperative has a goodly share of the talented employees in the area. Cooperative employees are highly involved in their local schools, government, churches and community service organizations--many times serving in leadership...
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NRECA 2006 calendar.(National Rural Electric Cooperative Association)(..., March 22, 2006
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