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Home buyers do their research on the Internet: agents still are vital to purchasing process, survey says.

Publication: San Diego Business Journal
Publication Date: 27-MAR-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Home buyers do their research on the Internet: agents still are vital to purchasing process, survey says.(Vast information of Internet home search)

Article Excerpt
Surfing the Web might conjure up images of young, agile bodies hanging 10 in cyber land. But in the 21st century, larger and more diverse segments of the population are discovering that the Internet has an ocean of information, and a majority of home buyers are diving in.

The sixth annual California Association of Realtors Internet Versus Traditional Buyers Survey turned up these tidbits:

* Home buyers who used the Internet as a key part of the process grew from 56 percent in 2004 to 62 percent in 2005.

* Internet home buyers devoted more time to research before working with a real estate agent. But after that, they moved quickly, spending just two weeks looking for a home with an agent, and viewing only 6.2 homes. By contrast, traditional buyers spent less time doing their own research, and relied...

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