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Publication: Business Wire
Publication Date: 02-MAY-06
Delivery: Immediate Online Access
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Article Excerpt
NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that wireless carriers can significantly grow their subscriber base and revenues by targeting teenagers and parents with separate marketing messages. According to a new report, "Teens: Mobile Subscriber Acquisition," 58 percent of teens have cell phones, whereas 70 percent of adults already had them in 2005.

"Parents get mobile phones for...

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